<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>EmailFig Blog</title><description>Email marketing, deliverability and list craft.</description><link>https://emailfig.com/</link><item><title>Why your open rate went up when you stopped emailing everyone</title><link>https://emailfig.com/blog/hello-world/</link><guid isPermaLink="true">https://emailfig.com/blog/hello-world/</guid><description>We cut a customer&apos;s send list by 38% and their opens climbed nine points. The counterintuitive math of sending less — and how to try it without losing anyone who matters.</description><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate></item></channel></rss>