What actually breaks when you switch email marketing tools
Sending reputation, automations and open history don't move with your contact list. The gap catches people who only planned for the export.
Sending reputation, automations and open history don't move with your contact list. The gap catches people who only planned for the export.
What Mailchimp's export actually contains, what it leaves out, and why the suppression list has to move first: a destination-neutral migration guide.
Contact-based pricing bills your list size, send-based bills what you send. The crossover sits at about 1.5 sends a month, almost regardless of list size, with the math to redo it yourself.
Contact-based pricing bills stored rows, not delivered messages. What Mailchimp, BigMailer and five other vendors count as billable, verified at each vendor's own help docs.
At 100,000 subscribers, your own Amazon SES account and a one-time license both beat every subscription. Real prices, checked at the source.
EmailFig costs $16 to $27 a month at 10,000 subscribers. Here's what the other nine tools cost, and how send frequency changes the price on two of them.
Free email plans don't cap the same thing. EmailFig holds 4,000 contacts, Kit holds 10,000, Brevo caps sends instead. Compare by the axis that fits you.
Crossing a pricing tier by one contact can raise your bill by a third or more, ours included. Where the real cliffs sit, and what list hygiene does about them.
Nine competitors and EmailFig, priced at 5,000 to 100,000 subscribers. The entry price on every homepage stops predicting the bill well before 25,000.