Email marketing that
gets out of your way
Write, send, and grow your audience without fighting your tools. No bloat, no locked features, no pricing cliffs.
Subscriber growth
Last 6 months
Campaign overview
August Digest, sent Tuesday, 9:00 am
- Welcome series · step 3 of 4Running
- Product update · draftScheduled
Powering newsletters, launches, and product updates for teams like
Your email tool shouldn't need a manual
Somewhere along the way, sending a newsletter started requiring a certification. It doesn't have to.
Bloated editors
Fifteen panels, forty blocks, and a "brand kit" wizard, all to send one email your readers will see as plain text anyway.
Features held hostage
Automations on the Growth tier. Segments on Pro. The feature you actually need is always exactly one upgrade away.
Pricing cliffs
Your list grows 4%, your bill grows 40%. Growing an audience shouldn't feel like a penalty.
Everything you need.
Nothing in the way.
A composer that feels like writing
Open, write, send. The editor stays minimal until you ask for more. Your emails look great everywhere by default.
- Distraction-free writing with sensible defaults
- One-click test sends to yourself or your team
- Clean, readable emails that land in inboxes, not tabs
This month we rebuilt the editor from scratch. It's faster, calmer, and it stays out of your way…
Automations without the flowchart PhD
Welcome sequences, tags, and simple rules written in plain language. Powerful enough to run your list. Simple enough to set up before your coffee cools.
- Welcome series that runs itself
- Tag-based segments without spreadsheet math
- Rules that read like sentences, not circuit diagrams
Deliverability, handled
Send through managed infrastructure, or bring your own Amazon SES. Authentication is set up for you, and your reputation is watched either way.
- Send through our managed infrastructure, or bring your own Amazon SES
- Authentication set up for you: SPF, DKIM, DMARC
- Per-link click breakdowns and honest analytics
Pricing that scales when you do
Every feature on every plan. Start free, upgrade when your audience outgrows it.
sent by us, deliverability handled
Same features either way. Everyone starts free — you pick your plan after signup.
Loved by people who'd
rather be writing
“I switched on a Sunday afternoon and sent my next issue Monday morning. I haven't opened a help doc since.”
“Every feature on the free plan meant we could actually try the product before paying. We upgraded because we grew, not because we hit a wall.”
“Our old tool needed a consultant to set up automations. This one needed fifteen minutes.”
Questions, answered
What's the catch with the free plan?
No catch: all features, up to 4,000 subscribers. Emails carry a small “Sent with EmailFig” line in the footer, which goes away on any paid plan.
What does “Bring your own SES” mean?
Connect your own Amazon SES account for unlimited sending, at a lower price than Managed on any paid plan. Same features, same subscriber caps. You own the sending infrastructure instead of using ours.
What happens when my list outgrows my plan?
We'll let you know before anything changes and suggest the right tier. No surprise bills, no blocked sends out of nowhere.
Can I cancel anytime?
Anytime, in one click, from your billing settings. Your data stays exportable either way.