Why your open rate went up when you stopped emailing everyone
We cut a customer's send list by 38% and their opens climbed nine points. The counterintuitive math of sending less — and how to try it without losing anyone who matters.
Practical writing on email — deliverability, list-building, and sending less to say more. From the small team behind EmailFig.
Subscribe by RSSWe cut a customer's send list by 38% and their opens climbed nine points. The counterintuitive math of sending less — and how to try it without losing anyone who matters.