The MailerLite alternative that stayed affordable
EmailFig is free up to 4,000 subscribers; MailerLite's free plan now stops at 250. At 5,000 subscribers, EmailFig is $15/month where MailerLite Comfort is $49, and there's one feature set on every plan rather than a Comfort/Power split. You get campaigns, automations, forms and segments. You don't get MailerLite's website builder, paid-newsletter tools or multivariate testing.
Why people look for a MailerLite alternative
The free plan was cut to 250 subscribers
MailerLite's free tier dropped from 1,000 to 500 subscribers in September 2025, then to 250 subscribers and 2,500 emails a month in June 2026. A list you could run free two years ago now needs a paid plan. EmailFig's free tier is 4,000 subscribers with every feature on.
Prices rose alongside the plan reshuffle
The June 2026 move to Comfort and Power plans raised prices roughly 10 to 30% depending on tier. Comfort now runs $49/month at 5,000 subscribers, $89 at 10,000 and $319 at 50,000. EmailFig is $15, $27 and $125 at the same list sizes.
The features you want are split across two plans
Comfort caps you at 50 automations and 10 landing pages and keeps support to email. Unlimited automations, multiple triggers and 24/7 chat live on Power, which costs roughly 40% more. EmailFig has one plan ladder with everything on it.
MailerLite vs EmailFig pricing at your list size
Pick your subscriber count. EmailFig prices are our live price list; MailerLite prices were checked August 2026.
| Subscribers | MailerLite | EmailFig | You save / year |
|---|---|---|---|
| 5,000 | $49 | $15 | $408 |
| 10,000 | $89 | $27 | $744 |
| 50,000 | $319 | $125 | $2328 |
MailerLite prices shown are the Comfort plan (their cheaper tier) in USD, billed monthly, after the June 2026 repricing, read from mailerlite.com/pricing. The Power plan runs $69 at 5,000, $129 at 10,000 and $389 at 50,000 subscribers.
MailerLite prices verified August 2026, billed monthly. EmailFig prices come straight from our live price list, and they drop further if you bring your own Amazon SES, which also makes sending volume unlimited.
EmailFig vs MailerLite, feature by feature
| Feature | EmailFig | MailerLite |
|---|---|---|
| Free plan | ✓4,000 subscribers · 10,000 emails/mo | ~250 subscribers · 2,500 emails/mo |
| Email automations | ✓Included on every plan | ~50 on Comfort, unlimited on Power |
| Signup forms & landing pages | ✓Included | ~10 landing pages on Comfort |
| Segmentation | ✓Included | ✓Included |
| Templates | ✓Included | ~Included from Comfort up |
| Remove branding | ✓Any paid plan | ✓Any paid plan |
| Bring your own Amazon SES | ✓Included (lower BYOS pricing) | –Not available |
| A/B & multivariate testing | –Not available | ~A/B included; multivariate on Power |
| Website builder | –Not available | ✓Included |
| Paid newsletter subscriptions | –Not available | ✓Included (via Stripe) |
| Sell digital products | –Not available | ✓Included |
Where MailerLite is better
A comparison you can trust has to cut both ways.
MailerLite is a more mature product with a wider surface. It has a full website builder, paid newsletter subscriptions and digital product sales built in. If your newsletter is a business in itself, those tools matter and EmailFig doesn't have them. Its template gallery is bigger, Power plan buyers get multivariate testing, unlimited seats and 24/7 live chat, and its integration ecosystem is far larger than ours. If MailerLite runs your website and sales as well as your email, switching would mean replacing several tools at once.
Which one is for you?
Stay with MailerLite if…
- You sell paid subscriptions or digital products through MailerLite
- You use their website builder as your actual site
- You want 24/7 live chat support and are happy paying Power prices
Switch to EmailFig if…
- Your list outgrew the 250-subscriber free tier and you just send email
- The June 2026 repricing raised your bill without adding anything
- You want unlimited automations without stepping up a plan
Switching from MailerLite to EmailFig
Most moves finish in an afternoon. Here's the honest version, including what you'll rebuild.
- Export subscribers from MailerLite (Subscribers → Export) as CSV, with unsubscribed exported separately.
- Import the active-subscriber CSV into EmailFig, mapping fields and applying tags for your old groups.
- Import the unsubscribed export as EmailFig suppressions.
- Verify your sending domain in EmailFig (SPF and DKIM, guided setup).
- Rebuild your forms and welcome automation, then send a test campaign to yourself.
Comes with you
- Subscribers, with fields mapped to EmailFig custom fields
- Groups and segments (recreated as lists, tags and segments)
- Unsubscribes, imported as suppressions so opt-outs carry over
Rebuilt on our side
- Automation workflows
- Email templates (recreate or paste your HTML)
- Signup forms, popups and landing pages
MailerLite vs EmailFig, asked and answered
Is EmailFig cheaper than MailerLite?
At every list size we publish, yes. MailerLite Comfort is $49/month at 5,000 subscribers, $89 at 10,000 and $319 at 50,000. EmailFig is $15, $27 and $125 at the same sizes, and free up to 4,000 subscribers with the EmailFig footer line.
What happened to MailerLite's free plan?
MailerLite reduced it twice: from 1,000 to 500 subscribers in September 2025, then to 250 subscribers and 2,500 monthly emails in June 2026. EmailFig's free plan covers 4,000 subscribers and 10,000 emails a month.
Can I import my MailerLite subscribers into EmailFig?
Yes. Export from MailerLite as CSV and import into EmailFig. Fields map to custom fields, groups become tags or lists, and your unsubscribed export imports as suppressions so nobody who opted out is ever mailed.
What MailerLite features does EmailFig not have?
The website builder, paid newsletter subscriptions, digital product sales, multivariate testing and 24/7 live chat. EmailFig focuses on email marketing itself. If those adjacent tools are why you pay for MailerLite, it's the better fit.
Do I need a credit card to try EmailFig?
No, and the free plan isn't a trial. Up to 4,000 subscribers it's just free, with all features on, for as long as you like.
Comparing other tools?
The same honest breakdown, for the rest of the budget tier. Or see all comparisons.
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