Skip to content

Loyalty points balance update email template

Points only matter if members remember they have them. This email shows the balance on a card with a progress bar toward the next reward, spells out what it is worth in dollars, suggests two ways to spend it and names the reset day.

Example subject line
You've got 640 points waiting
Preview text
Here's what they're worth this quarter, and two good ways to spend them.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline and a short note to the member
  2. Dark member card: 640 points, its value and a progress bar
  3. See what I can redeem button
  4. 3 rows: value, earn rate and reset date
  5. 2 rewards on a sand band, each with a point price and a link
  6. Member quote
  7. Dark deadline band with a Redeem my points button

When to use it

Once a quarter, or just before points expire, for members sitting on a balance they haven't touched. A shop, salon or cafe with a points program can send it, ideally with one clear deadline coming up.

Make it yours

  • Type in the balance, value and earn rate yourself, using your program's numbers.
  • Set the progress bar's fill and labels to the reward your members save up for.
  • Pick the two rewards your members redeem most, and match the deadline to your reset date.

Use this template