Skip to content

New podcast episode announcement email template

An episode email should make pressing play the easiest thing on the page. A player card with cover art and a play button sits right under the title, one Listen button follows, and the excerpt, quotes and subscribe box wait for readers who want more.

Example subject line
Episode 47: The Ones Who Stay
Preview text
Rae Solomon talks to three people who never left their hometown, and why.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Masthead, then a large italic title and a short summary
  2. Navy player card with cover art, episode details and a progress line
  3. Button: Listen to episode 47, with a line on finding it in a podcast app
  4. Band with an excerpt from the episode and a transcript link
  5. Heading: Worth the pause, then 3 photos, each with a short quote
  6. Subscribe box with a one-line reason and a button

When to use it

Send one for each new episode of an interview show, a narrative podcast or any audio series on a regular schedule. The tone is calmer and more editorial than a launch email, which suits thoughtful, story-led shows.

Make it yours

  • Use your show's cover art in the player card and link it to the episode.
  • Choose three short, quotable lines from the episode, one per photo.
  • Link the transcript, or remove that line if you don't publish one.

Use this template