Skincare routine email template, step by step
Clients trust a studio that explains why. Three products in the order they go on, with one line each, teach the routine and double as a shopping list, and the sunscreen spotlight shows the studio has a point of view.
- Example subject line
- The three-step morning routine, in order
- Preview text
- Cleanser, serum, SPF: what goes on first and why.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Left-aligned headline and a one-line intro
- 3 product photos in step order, each with a one-line how-to
- Button: Shop the routine
- Dark green block: photo beside a note on sunscreen
- Client quote
- Closing call to action with a Book a skin consult button
When to use it
New clients before their first visit, or your whole list when you launch a product, are who this is for. Spas, estheticians and skincare shops that want to teach and sell in the same email are the natural fit.
Make it yours
- Photograph your own three products in the order you recommend them.
- Rewrite each step's line to match how you tell clients to use it.
- Quote a real client, and set the button to your booking page.
