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Photo essay newsletter email template

A photo essay email is a teaser: it shows enough of the trip that people want the rest on your site. This one paces the story with captions, a pull quote and a single outline button, so the photos stay the main event.

Example subject line
Where the coast road ends
Preview text
Six photographs from the last forty miles, and the town at the end of it.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Italic title with a short intro and a byline
  2. Tall black and white photo with a caption
  3. Short story section with a small heading
  4. 2 photos side by side, each with a caption
  5. Pull quote on a dark band
  6. Wide photo with a caption
  7. Photo beside a note on where the writer stayed
  8. Outline button to read the full essay

When to use it

Travel writers, photographers and magazines can use it, and so can any business with a story best told in pictures, like a hotel, a tour operator or a studio. It works as a teaser, with enough photos to earn the click to the full piece.

Make it yours

  • Use five or six photos from one trip, and caption each with a place or a moment.
  • Pull the quote from the story itself, in the writer's own words.
  • Point the closing button at the full essay on your site.

Use this template