SES vs Mailgun vs Postmark for marketing email
Amazon SES prices marketing email by the message. Mailgun and Postmark price it by the plan. What each costs at five volumes, and what Postmark permits.
Practical writing on email: deliverability, list-building, and sending less to say more. From the small team behind EmailFig.
Subscribe by RSSAmazon SES prices marketing email by the message. Mailgun and Postmark price it by the plan. What each costs at five volumes, and what Postmark permits.
A dedicated IP on SES costs $24.95 a month and starts with zero reputation. Below a volume threshold it costs more than it helps. Here's the test.
Gmail, Yahoo and Microsoft each demand authentication and a 0.3% spam cap from bulk senders. What each one actually says, quoted, and where they don't agree.
Deliverability is a reputation you build, not a setting you switch on. What SPF, DKIM and DMARC prove, the bulk sender rules, and the thresholds that matter.
Bringing your own Amazon SES account is genuinely cheaper, but only past a certain list size. Below it, an AWS account costs more than it saves.
Amazon SES suppresses hard bounces and complaints automatically. It doesn't manage your list, stop reimports, or know about unsubscribes.
Any hosted tool that sends through your Amazon SES needs access to your AWS account. Here's what a cross-account IAM role should ask for, and what it shouldn't.
Sendy's $69 license buys self-hosted software, not the server underneath it. The honest total cost against a subscription, and who should skip it.
Five tools that put a frontend on Amazon SES, ranked on price, free tier and features, with EmailFig first and where each rival wins stated plainly.
A denied SES production access request usually means a vague answer, not a broken setup. What AWS's form asks and what a strong answer looks like.