Nonprofit impact video email template
Donors who have given once want to see what it did. This email puts a six-minute film first and backs it with three numbers. A field note about something that went wrong, and how the team fixed it, makes the results easier to believe before the ask.
- Example subject line
- Watch what your gift built this year
- Preview text
- Six minutes, one well, and the village that's had clean water since June.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Title and a line about the film's length
- Photo that links to the film
- Short note on what the film shows, with a Watch the film button
- 3 numbers: wells built, people served, share going to the field
- Field note: Three weeks late, a setback and its payoff
- Closing band asking for a gift before December
When to use it
Mail it to people who have given before, ahead of your year-end appeal. Any charity with a video, a report or a concrete result to show can use it, and it sets up the ask without opening on one.
Make it yours
- Link the photo and button to your own video page.
- Use three numbers from your annual report and say what each one counts.
- Write the field note about something that really went wrong and how you fixed it.
