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Nonprofit annual impact report email template

Donors read an annual report for one thing: what happened because of them. This email leads with a single number, 412 adults who learned to read, backs it with three program figures and a graduate's words, and ends on what one learner costs.

Example subject line
412 adults learned to read with us this year
Preview text
The numbers behind our year, and one story that stayed with us.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. One huge number for the year, with a heading and intro
  2. Photo of people holding books around a table
  3. 3 program stats on a dark band
  4. Program graduate quote on a yellow band
  5. 2 image rows on how and where you work, with round photos
  6. Cost-per-learner band ($180) with a Support a learner button

When to use it

Once a year, after your numbers are final, to donors, volunteers and partners. A mid-year update, a grant report summary or a thank-you to a board can use the same layout, anywhere one number and one story tell it best.

Make it yours

  • Pick the one number that best shows your year, and check it against your records.
  • Use a quote from a real participant, with their permission.
  • State the real cost of helping one person in the closing band.

Use this template