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Personal training client story email template

A client story does more than a price list, because it shows what the program is for. This one picks a goal that isn't about the scale, sets week 1 beside week 12, traces the change week by week and ends on when the next group starts.

Example subject line
Sam's twelve weeks, before the after photo
Preview text
What actually changed week to week, not just the scale.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Heavy headline with the client's name and timeframe, plus their goal
  2. 2 photos side by side, labeled week 1 and week 12
  3. Strip of 3 weeks (1, 6 and 12), each with a line on what changed
  4. Client quote
  5. Sky-blue closing band: next start day, group size and a button: Talk to a coach

When to use it

Use it when a client has a result worth telling, ideally one that isn't about weight, and a new group or program is about to open. Gyms, studios, physical therapists and coaches who sell a defined block of weeks can show what those weeks look like.

Make it yours

  • Ask the client for permission, then swap in their name, goal and real milestones.
  • Use two photos that show the start and the end of the program.
  • Update the closing band with your next start day and spots left.

Use this template