Customer case study email template
A customer's result persuades better than your own pitch. Set like a magazine feature, this one tells the story in two halves, before and after, with the numbers in between, so a lead near a decision sees someone like them get there.
- Example subject line
- How Larkfield grew bookings 3x
- Preview text
- A four-person events company went from spreadsheets to a real pipeline in six weeks.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Serif headline with the result, an italic summary and a reading time
- Team photo with a caption
- Before: the problem, in a heading and a short paragraph
- Six weeks later: 3 results in a ruled list
- After: the fix, with a short paragraph and a photo
- Customer quote on a teal band, with name and role
- Closing offer of a walkthrough, with a button
When to use it
Once a customer gives you a result you can name, send it to leads close to a decision, or to your whole list after a launch. It suits software, agencies and local services that can show a before and an after.
Make it yours
- Lead the headline with the one result your customer would repeat.
- Put three real before-and-after results in the ruled list.
- Ask the customer to approve the quote and the photo first.
