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Giveaway announcement email template

People enter a giveaway quickly or not at all, so the prize and the rules need to be plain from the first screen. This email states the deadline up top, shows what is in the bundle and what it is worth, and keeps entering to three steps with the terms underneath.

Example subject line
Win the whole bundle
Preview text
Three easy steps, one big giveaway, ends soon.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Strip: entries close Sunday, winner picked Monday
  2. Headline, dog photo and an Enter now button
  3. Round prize photo with Worth $480
  4. 3 prize items: the kit, treats, shipping
  5. 3 steps to enter
  6. Ready? nudge with an Enter the giveaway button
  7. Terms line: one entry per person, no purchase needed

When to use it

The day the giveaway opens, then again a couple of days before it closes. Pet shops, cafes, studios and any small brand that can bundle its own products are the best match, since the prize costs you stock rather than cash.

Make it yours

  • Replace the prize items and the $480 value with what you are really giving away.
  • Say what entering signs people up for, next to the terms line.
  • Set the close and winner days in the strip and the terms line, then keep to them.

Use this template