Founding member club launch email template
A founding offer works when people can see the tiers and the limit. This launch lists three membership levels with a price each, adds three perks that reward joining early, and ends on the number of founding seats, so waiting has a visible cost.
- Example subject line
- Join the club before the first vintage ships
- Preview text
- Founding pricing, locked in for life.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Headline, a tall photo of a pour, a short note and a button: Join as a founder
- 3 membership tiers, each with a note and a price per box
- Wide photo of the cellar
- Founding perks: 3 icons, each with a short line
- Closing band with the number of founding seats and a button: Reserve your seat
When to use it
To a waiting list before the first shipment, when you want early members and can offer a price that won't repeat. Wine, coffee, tea and snack clubs all fit, as does any membership with limited places.
Make it yours
- Set the three tiers to your own names, bottle counts and prices.
- Put the real number of founding seats in the closing band.
- List only the perks you will honor for as long as a member stays.