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Founding member club launch email template

A founding offer works when people can see the tiers and the limit. This launch lists three membership levels with a price each, adds three perks that reward joining early, and ends on the number of founding seats, so waiting has a visible cost.

Example subject line
Join the club before the first vintage ships
Preview text
Founding pricing, locked in for life.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline, a tall photo of a pour, a short note and a button: Join as a founder
  2. 3 membership tiers, each with a note and a price per box
  3. Wide photo of the cellar
  4. Founding perks: 3 icons, each with a short line
  5. Closing band with the number of founding seats and a button: Reserve your seat

When to use it

To a waiting list before the first shipment, when you want early members and can offer a price that won't repeat. Wine, coffee, tea and snack clubs all fit, as does any membership with limited places.

Make it yours

  • Set the three tiers to your own names, bottle counts and prices.
  • Put the real number of founding seats in the closing band.
  • List only the perks you will honor for as long as a member stays.

Use this template