Referral contest leaderboard email template
A little competition gets a referral program moving again. The reader sees their own row on the leaderboard, how many friends they are from first place and a button to send their link, so the next step is obvious.
- Example subject line
- You're in 3rd place, three friends from the top
- Preview text
- The referral race ends Friday. Here's where you stand.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Plum header with the headline on how far the reader is from the top
- Leaderboard of 4 places, the reader's row highlighted in yellow
- Small round photo, the reader's count and a button: Send your link
- How the race works in 3 lines: the reward, climbing the board, the prize
- Quote from a past winner
- Yellow closing band with the deadline and a second link button
When to use it
Send it in the last week of a referral contest to everyone taking part, with each person's rank and gap filled in. Pet shops, subscription boxes and any store with a prize for top referrers can use it. Once or twice is plenty, not daily.
Make it yours
- Fill the leaderboard from real data, and show the reader's own place even if it is low.
- State the prize and the end time plainly, in the race lines and in the closing band.
- Use a quote from a real earlier winner or drop that block.
