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Holiday gift guide email template with price tiers

Gift buyers want a short list and a deadline. Sorting four picks into two budgets saves them scrolling, and the order-by date at the top, the free wrapping and the code at the end all say to order while delivery is still possible.

Example subject line
The gift guide: four things people actually keep
Preview text
Chosen by the shop, wrapped by us, delivered by the 24th.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Top strip with the last order date for delivery
  2. Green hero: eyebrow, large headline, photo, short pitch and a button
  3. Product cards for the lower budget, 2 across
  4. Product cards for the bigger budget, 2 across
  5. Wide photo of wrapping
  6. Gift-wrap offer with an outline button
  7. Discount code between dashed rules, with the cutoff

When to use it

Send it in the weeks before a holiday, once your delivery cutoff is fixed. Gift shops, home goods sellers and craft makers with four clear standouts fit it well. It works as a pair of sends: early, then again as the cutoff nears.

Make it yours

  • Pick four products you would give yourself, two in each price group.
  • Set the delivery cutoff and the code's terms to what you can honor.
  • Describe your gift-wrap service only if you really offer it.

Use this template