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Small Business Saturday shop-local email template

A shop-local day works best when the rule fits in a few words. The headline is the whole offer, the three steps explain the stamp card, and the shop cards show people where to go, so a shopper can plan the day from one email.

Example subject line
Small Business Saturday: shop three, get a coffee
Preview text
Twelve shops on Orchard Street, one stamp card, a raffle ticket if you fill it.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Strip with the day and opening hours
  2. Huge headline on a colored band, with a storefront photo
  3. Short note and a button to the list of shops
  4. 3 steps: shop, stamp, sip
  5. 3 photo cards of local shops, each with a one-line description
  6. Closing band with a second button

When to use it

The week of Small Business Saturday, the Saturday after Thanksgiving, is when this lands. A shopping street, a market or a group of independent stores running one shared promotion, such as a stamp card or a raffle, gets the most from it.

Make it yours

  • Replace the three steps with the rules of your own shared offer.
  • Swap the three shop cards for the businesses really taking part.
  • Put the real hours in the strip, since people plan their day around it.

Use this template