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Mother's Day flower preorder email template

Mother's Day flowers get reserved weeks ahead, so the delivery cut-off belongs at the very top. This email states the deadline first, then gives a discount code and two priced bouquets, so a customer can order before the busy week hits.

Example subject line
Reserve your Mother's Day bouquet early
Preview text
20% off preorders, delivered fresh the morning of.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Strip with the same-day delivery cut-off time
  2. Wide bouquet photo, edge to edge
  3. Salmon card: 20% off, the code and a button: Reserve your bouquet
  4. One line on the order deadline and Sunday delivery
  5. 2 bouquets, each with a photo, a price and a Reserve link
  6. Dark green closing band on limited stock, with a second button

When to use it

Mail it well ahead of Mother's Day, then again close to the cut-off. A florist is the obvious fit, but a bakery, chocolatier or gift shop that takes preorders for delivery on the day works too.

Make it yours

  • Put your own offer and code in the card, or swap them for a plain preorder line if you do not discount.
  • Set the strip to your real delivery cut-off and area.
  • Swap in your two best bouquets and their prices.

Use this template