Year-end matching gift appeal email template
A match gives donors a reason to give now instead of in January, and a bar that is two-thirds full makes the rest feel close. The progress bar comes right after the headline, and a letter from the person matching explains why they did it.
- Example subject line
- Every gift is doubled until December 31
- Preview text
- A board member is matching up to $40,000, and $26,400 is matched so far. Give $50 and the kitchen gets $100.
Use this template
Opens in the drag-and-drop editor, ready to edit.
What's in this template
- Deadline strip: the match ends at midnight on New Year's Eve
- Headline and a short note on the match
- Progress bar: $26,400 of the $40,000 match, then a button: Give, and double it
- Letter from the board member who set up the match, signed by hand
- 3 gift amounts, each with what it provides and its doubled value
- Duotone kitchen photo with a short note on why now
- Cobalt band with days left and a button: Claim your match
- Small print on receipts and tax deductibility
When to use it
In the last two weeks of December, when a board member or sponsor has agreed to match gifts up to a cap. Food banks, shelters, libraries and any group that raises most of its money at year-end can use it, and resend it as the total climbs.
Make it yours
- Update the cap, the deadline and the matched total, and move the progress bar to match.
- Have whoever is matching write the letter in their own words.
- Rewrite the three gift amounts as what your own programs cost.
