EmailFig vs beehiiv: email tool or media platform?
beehiiv wants to run your whole newsletter business: website, ad network, boosts, paid subscriptions. EmailFig just does email marketing, and charges accordingly: $27/month at 10,000 subscribers to beehiiv Scale's $109, with branding removal on any paid plan where beehiiv saves it for Max, $219/month at that size. If you're building a media business, beehiiv is the better fit. If you're sending campaigns for a product or a client list, you're paying for a stage you don't use.
Why people look for a beehiiv alternative
Removing their branding costs Max money
beehiiv's branding stays on your emails through the free plan and all of Scale. Removing it needs the Max plan, which starts at $149/month at 2,500 subscribers. EmailFig removes its branding line on any paid plan, $15/month at 5,000 subscribers.
It's priced like the media platform it is
The ad network, boost marketplace and website builder are baked into every paid tier. A newsletter that doesn't sell ads or trade boosts still pays platform prices: $89/month at 5,000 subscribers on Scale against EmailFig's $15.
It's built around one newsletter, not an audience
beehiiv organizes everything around publications. Running campaigns across segments of one audience, the everyday email-marketing job, is what EmailFig is shaped for: lists, tags, segments and automations over a single contact base.
beehiiv vs EmailFig pricing at your list size
Pick your subscriber count. EmailFig prices are our live price list; beehiiv prices were checked August 2026.
Branding removal needs Max, $219/mo at this size.
| Subscribers | beehiiv | EmailFig | You save / year |
|---|---|---|---|
| 5,000 | $89 | $15 | $888 |
| 10,000 | $109 | $27 | $984 |
| 25,000 | $169 | $63 | $1272 |
| 50,000 | $249 | $125 | $1488 |
beehiiv prices are the Scale plan in USD, billed monthly, read from beehiiv.com/pricing. Removing beehiiv branding needs the Max plan, which runs $169, $219, $289 and $379 at the same four sizes. Annual billing is about 17% less.
beehiiv prices verified August 2026, billed monthly. EmailFig prices come straight from our live price list, and they drop further if you bring your own Amazon SES, which also makes sending volume unlimited.
EmailFig vs beehiiv, feature by feature
| Feature | EmailFig | beehiiv |
|---|---|---|
| Free plan | ✓4,000 subscribers · 10,000 emails/mo | ✓2,500 subscribers · unlimited sends |
| Monthly email allowance | ~10× your subscriber cap · unlimited on BYOS | ✓Unlimited on every plan |
| Email automations | ✓Included on every plan | ~Scale plan and up |
| Remove branding | ✓Any paid plan | ~Max plan only |
| Segmentation | ✓Included | ✓Included |
| Signup forms & landing pages | ✓Included | ✓Included |
| Bring your own Amazon SES | ✓Included (lower BYOS pricing) | –Not available |
| Newsletter website & podcast | –Not available | ✓Included, free plan up |
| Paid subscriptions | –Not available | ~Scale and up, 0% take rate |
| Ad network & boosts | –Not available | ~Scale and up |
| Recommendation network | –Not available | ✓Included |
| API access | ✓Included | ~Read-only free · full on Scale |
Where beehiiv is better
A comparison you can trust has to cut both ways.
For a newsletter that is the business, beehiiv's platform is the strongest in the game. The ad network and sponsorship storefront bring paying advertisers to you, boosts and the recommendation network grow your list, paid subscriptions run with a 0% take rate, and every plan includes a website, unlimited sends and campaign analytics. The free plan is a real product too: 2,500 subscribers with unlimited emails. EmailFig has none of that growth and monetization machinery. If you're building a media brand, beehiiv's price buys distribution, not just delivery.
Which one is for you?
Stay with beehiiv if…
- Your newsletter earns through ads, boosts or paid subscriptions
- You want the website, podcast and newsletter under one roof
- Growth through recommendations matters more than price
Switch to EmailFig if…
- You send marketing email for a product, shop or client base
- You want their branding off your emails without paying Max prices
- You need lists, tags and segments over one audience, not publications
Switching from beehiiv to EmailFig
Most moves finish in an afternoon. Here's the honest version, including what you'll rebuild.
- Export your subscriber list from beehiiv (Audience → Subscribers → Export) as CSV.
- Import into EmailFig, mapping fields and tagging by publication or segment.
- Import your unsubscribed and inactive exports as EmailFig suppressions.
- Verify your sending domain in EmailFig (SPF and DKIM, guided setup).
- Rebuild your welcome automation and forms, then send yourself a test campaign.
Comes with you
- Subscribers, exported per publication and imported with tags
- Custom fields, mapped to EmailFig custom fields
- Unsubscribes, imported as suppressions so opt-outs carry over
Rebuilt on our side
- Automations (rebuilt in EmailFig's builder)
- Email templates (recreate or paste your HTML)
- Signup forms and landing pages (your beehiiv site stays behind)
beehiiv vs EmailFig, asked and answered
Is EmailFig cheaper than beehiiv?
Yes, at every published size. beehiiv Scale is $89/month at 5,000 subscribers and $109 at 10,000; EmailFig is $15 and $27. To remove beehiiv's branding you need Max, which is $169 and $219 at those sizes. EmailFig removes branding on any paid plan.
How is EmailFig different from beehiiv?
Different jobs. beehiiv is a newsletter media platform with a website, an ad network and subscriber monetization built in. EmailFig is an email marketing tool: campaigns, automations, forms and segments over one audience. Pick by which job you're hiring for.
Can I move my beehiiv subscribers to EmailFig?
Yes. Export your subscribers from beehiiv as CSV and import them into EmailFig, tagging by publication if you run more than one. Your unsubscribed export imports as suppressions, so opted-out readers stay out.
What beehiiv features does EmailFig not have?
The media platform: the website and podcast hosting, ad network, sponsorship storefront, boosts, recommendation network and paid subscriptions. If those earn you money, they're worth beehiiv's price.
Does EmailFig have unlimited sends like beehiiv?
On managed sending, EmailFig includes ten emails per subscriber per month, which covers even a daily newsletter. If you truly need unlimited, connect your own Amazon SES: EmailFig's BYOS plans have no send cap and cost less than managed.
Comparing other tools?
The same honest breakdown, for the rest of the budget tier. Or see all comparisons.
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