The affordable Kit (formerly ConvertKit) alternative
Kit's free Newsletter plan is genuinely generous, up to 10,000 subscribers, but it allows a single basic automation. The moment you need real automations, Creator costs $89/month at 5,000 subscribers and $139 at 10,000. EmailFig is $15 and $27 at those sizes, with full automations on every plan and free up to 4,000 subscribers. You don't get Kit's creator network, paid recommendations or monetization tools.
Why people look for a Kit alternative
The free plan has one automation
Kit's Newsletter plan covers 10,000 subscribers, but it includes just one basic visual automation. A welcome series plus a re-engagement flow already needs the paid plan. EmailFig includes unlimited automations on the free tier.
The paid jump is steep
Going from free to Creator at 5,000 subscribers means $0 to $89 a month, one of the biggest cliffs in email. EmailFig's paid ladder starts gently: $15/month at 5,000 subscribers with everything included.
Tiers jump in big steps at scale
Kit prices climb quickly and in chunks: $139/month at 10,000 subscribers, $199 at 25,000, and the tier above 45,000 lands at $379. EmailFig at those sizes is $27, $63 and $125.
Kit vs EmailFig pricing at your list size
Pick your subscriber count. EmailFig prices are our live price list; Kit prices were checked August 2026.
| Subscribers | Kit | EmailFig | You save / year |
|---|---|---|---|
| 5,000 | $89 | $15 | $888 |
| 10,000 | $139 | $27 | $1344 |
| 25,000 | $199 | $63 | $1632 |
| 50,000 | $379 | $125 | $3048 |
Kit prices are the Creator plan (their cheaper paid tier) in USD, billed monthly, read from kit.com/pricing. The Creator Pro plan runs $139 at 5,000, $189 at 10,000 and $279 at 25,000 subscribers. Yearly billing takes about 17% off.
Kit prices verified August 2026, billed monthly. EmailFig prices come straight from our live price list, and they drop further if you bring your own Amazon SES, which also makes sending volume unlimited.
EmailFig vs Kit, feature by feature
| Feature | EmailFig | Kit |
|---|---|---|
| Free plan | ✓4,000 subscribers · 10,000 emails/mo | ✓10,000 subscribers · 1 basic automation |
| Email automations | ✓Included, unlimited, every plan | ~1 on free · unlimited on Creator |
| Signup forms & landing pages | ✓Included | ✓Included, unlimited |
| Segmentation & tagging | ✓Included | ✓Included |
| A/B testing | –Not available | ~Subject lines, Creator and up |
| Bring your own Amazon SES | ✓Included (lower BYOS pricing) | –Not available |
| Free migration service | ~CSV import, guided | ✓Hands-on with Creator |
| Paid newsletter subscriptions | –Not available | ✓Included |
| Sell digital products | –Not available | ✓Included (transaction fees) |
| Creator network & recommendations | –Not available | ✓Included |
| Sponsor network | –Not available | ✓On paid plans |
| Unlimited team seats | ✓Included | ~Creator Pro only |
Where Kit is better
A comparison you can trust has to cut both ways.
Kit is built for creators who earn from their audience, and that machinery is real: paid newsletter subscriptions, digital product sales, a sponsor network, tip jars, and a creator network whose recommendations can grow your list on autopilot. None of that exists in EmailFig. The free plan's 10,000-subscriber cap is the most generous in email, so a large list with simple needs can stay free for a long time, and paid plans include a hands-on migration service. If your newsletter is your business, Kit's price buys more than email.
Which one is for you?
Stay with Kit if…
- You earn through Kit's paid subscriptions, products or sponsor network
- The creator network's recommendations grow your list
- Your list is under 10,000 and one automation is enough
Switch to EmailFig if…
- You need real automations without the $89/month jump
- You send campaigns and newsletters, not a creator storefront
- Your list is growing and Kit's tier steps are biting
Switching from Kit to EmailFig
Most moves finish in an afternoon. Here's the honest version, including what you'll rebuild.
- Export your subscribers from Kit (Grow → Subscribers → Export) as CSV.
- Import into EmailFig, mapping custom fields and re-applying your tags.
- Export and import your unsubscribed list as EmailFig suppressions.
- Verify your sending domain in EmailFig (SPF and DKIM, guided setup).
- Rebuild your sequences and forms, then send yourself a test broadcast.
Comes with you
- Subscribers, with custom fields mapped across
- Tags and segments (recreated as tags, lists and segments)
- Unsubscribes, imported as suppressions so opt-outs carry over
Rebuilt on our side
- Visual automations and sequences (rebuilt in EmailFig's builder)
- Email templates (recreate or paste your HTML)
- Forms and landing pages
Kit vs EmailFig, asked and answered
Is EmailFig cheaper than Kit?
On paid plans, much cheaper. Kit Creator is $89/month at 5,000 subscribers and $139 at 10,000; EmailFig is $15 and $27. Kit's free plan covers more subscribers than ours (10,000 to 4,000), but with a single basic automation.
Is Kit the same thing as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. The product, plans and pricing here are the current Kit lineup.
Can I import my Kit subscribers into EmailFig?
Yes. Export from Kit as CSV and import into EmailFig. Custom fields map across, tags are recreated, and your unsubscribe export imports as suppressions so opted-out readers are never mailed.
What Kit features does EmailFig not have?
The monetization set: paid newsletter subscriptions, digital product sales, the sponsor network, and the creator network's paid recommendations. If your newsletter earns money through those, Kit is the better fit even at its price.
When does staying on Kit's free plan make sense?
When your list is under 10,000, you send a simple newsletter, and one welcome automation covers you. That's a real sweet spot. The comparison changes the day you need a second automation or the paid features, because Kit's first paid rung is $39 to $89 a month.
Comparing other tools?
The same honest breakdown, for the rest of the budget tier. Or see all comparisons.
Mailchimp alternative
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Brevo alternative
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MailerLite alternative
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EmailOctopus alternative
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Moosend alternative
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beehiiv alternative
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