The Moosend alternative with a real free plan
Moosend has no free plan; after the 30-day trial, every list pays. EmailFig is free up to 4,000 subscribers, and cheaper after that: $27/month at 10,000 subscribers to Moosend's $88, $125 at 50,000 to their $315. You get campaigns, automations, forms and segments on every plan. You don't get Moosend's ecommerce AI, site tracking personalization or transactional add-ons.
Why people look for a Moosend alternative
There's no free plan, only a trial
Moosend's 30-day trial ends and the meter starts, whatever your list size. A 300-subscriber hobby list pays the same $9 entry price as a real business. EmailFig is simply free up to 4,000 subscribers, for as long as you stay under the cap.
The price curve steepens exactly as you grow
Entry pricing looks friendly at $9, but by 10,000 subscribers Pro is $88/month and by 50,000 it's $315, among the steeper curves in the budget tier. EmailFig at those sizes is $27 and $125.
You're paying for an ecommerce engine you may not use
Moosend's headline features (AI product recommendations, cart abandonment flows, site-tracking personalization) are built for online stores. If you send a newsletter, that machinery is baked into the price whether or not you ever connect a shop.
Moosend vs EmailFig pricing at your list size
Pick your subscriber count. EmailFig prices are our live price list; Moosend prices were checked August 2026.
| Subscribers | Moosend | EmailFig | You save / year |
|---|---|---|---|
| 5,000 | $48 | $15 | $396 |
| 10,000 | $88 | $27 | $732 |
| 25,000 | $160 | $63 | $1164 |
| 50,000 | $315 | $125 | $2280 |
Moosend prices are the Pro plan in USD, billed monthly, read from moosend.com/pricing; prepaying a year takes about 20% off. Moosend has no free tier. A 30-day trial covers up to 1,000 subscribers before a paid plan is required.
Moosend prices verified August 2026, billed monthly. EmailFig prices come straight from our live price list, and they drop further if you bring your own Amazon SES, which also makes sending volume unlimited.
EmailFig vs Moosend, feature by feature
| Feature | EmailFig | Moosend |
|---|---|---|
| Free plan | ✓4,000 subscribers · 10,000 emails/mo | –None (30-day trial) |
| Monthly email allowance | ✓10× your subscriber cap · unlimited on BYOS | ✓Unlimited on every plan |
| Email automations | ✓Included | ✓Included |
| Signup forms & landing pages | ✓Included | ✓Included |
| Segmentation | ✓Included | ✓Included |
| A/B testing | –Not available | ✓Included |
| Remove branding | ✓Any paid plan | ✓Paid plans |
| Bring your own Amazon SES | ✓Included (lower BYOS pricing) | –Not available |
| Ecommerce AI & product recommendations | –Not available | ✓Included |
| Website & cart tracking | –Not available | ✓Included |
| Transactional email | –Not available | ~Moosend+ add-on |
| API access | ✓Included | ✓Included |
Where Moosend is better
A comparison you can trust has to cut both ways.
For an online store, Moosend's toolkit is the real thing: AI product recommendations, cart-abandonment and browse-abandonment automations, and site tracking that personalizes campaigns from what shoppers actually viewed. EmailFig has none of that. Every Moosend plan includes unlimited email sends, so heavy senders never think about volume, plus A/B testing, and the 30-day trial opens up the full Pro feature set before you pay. It's also part of Constant Contact now, so it has big-company backing, and prepaying a year takes roughly 20% off the prices above.
Which one is for you?
Stay with Moosend if…
- You run an ecommerce store and use the AI recommendations or cart flows
- You send very high volume and lean on unlimited sends
- A/B testing is part of your routine
Switch to EmailFig if…
- You send a newsletter, not a storefront
- Your list is under 4,000, which is free on EmailFig
- You're past 10,000 subscribers and the Pro curve is biting
Switching from Moosend to EmailFig
Most moves finish in an afternoon. Here's the honest version, including what you'll rebuild.
- Export each Moosend list (Audience → Email lists → Export) as CSV, including the unsubscribed.
- Import active subscribers into EmailFig, mapping custom fields and tagging by their old list.
- Import the unsubscribed addresses as EmailFig suppressions.
- Verify your sending domain in EmailFig (SPF and DKIM, guided setup).
- Rebuild your forms and automations, then send yourself a test campaign.
Comes with you
- Subscribers, with custom fields mapped across
- Lists and segments (recreated as lists, tags and segments)
- Unsubscribes, imported as suppressions so opt-outs carry over
Rebuilt on our side
- Automation workflows
- Email templates (recreate or paste your HTML)
- Forms and landing pages
Moosend vs EmailFig, asked and answered
Is EmailFig cheaper than Moosend?
At every published size, yes. Moosend Pro is $48/month at 5,000 subscribers, $88 at 10,000 and $315 at 50,000. EmailFig is $15, $27 and $125 at the same sizes, and free up to 4,000 subscribers, where Moosend has no free plan at all.
Does Moosend have a free plan?
No. Moosend offers a 30-day trial (up to 1,000 subscribers), after which every account needs a paid plan. EmailFig's free plan covers 4,000 subscribers and 10,000 emails a month, with every feature and no time limit.
Can I move my Moosend lists to EmailFig?
Yes. Export your lists from Moosend as CSV and import them into EmailFig. Custom fields map across, old lists become lists or tags, and unsubscribes import as suppressions so opted-out readers are never mailed.
Are EmailFig's email sends unlimited like Moosend's?
On managed sending, EmailFig includes ten emails per subscriber per month, which is 100,000 sends at a 10,000 cap, plenty for even a daily newsletter. If you genuinely need unlimited, connect your own Amazon SES: EmailFig's BYOS plans are unlimited and cost less than managed.
What Moosend features does EmailFig not have?
The ecommerce set: AI product recommendations, cart and browse abandonment, website tracking personalization, plus A/B testing and the transactional add-on. If your revenue runs through a store, those may be worth Moosend's price.
Comparing other tools?
The same honest breakdown, for the rest of the budget tier. Or see all comparisons.
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