EmailFig vs EmailOctopus: the budget tools, compared honestly
EmailOctopus's free plan tops out at 2,500 subscribers; EmailFig's holds 4,000. Both aim to be the budget option, but EmailFig stays cheaper as you grow too: $27/month at 10,000 subscribers to their $44.50. You also get real segments and unlimited tags. EmailOctopus counters with a bigger integration ecosystem.
Why people look for a EmailOctopus alternative
Tags are capped at 50, even on Pro
EmailOctopus allows 10 tags on the free plan and 50 on Pro. That's workable for a small list, but a growing one runs out of room to label readers by interest, source and behavior all at once. EmailFig has unlimited tags, so how you organize a list isn't a function of your plan.
The gap widens as your list grows
The entry price is famously low, but by 10,000 subscribers Pro is $44.50/month against EmailFig's $27, at 25,000 it's $94.50 against $63, and at 100,000 it's $345 against $235. The cheap-tool label wears off exactly when your list starts costing real money.
Free-plan limits go beyond the subscriber cap
The free tier keeps only 30 days of reporting history and allows one landing page, one form, and a single user. EmailFig's free plan is the full product, every feature and full history, with just a branding line in your emails.
EmailOctopus vs EmailFig pricing at your list size
Pick your subscriber count. EmailFig prices are our live price list; EmailOctopus prices were checked August 2026.
| Subscribers | EmailOctopus | EmailFig | You save / year |
|---|---|---|---|
| 5,000 | $31.50 | $15 | $198 |
| 10,000 | $44.50 | $27 | $210 |
| 25,000 | $94.50 | $63 | $378 |
| 50,000 | $178 | $125 | $636 |
| 100,000 | $345 | $235 | $1320 |
EmailOctopus prices are the Pro plan in USD, billed monthly, read from emailoctopus.com/pricing (annual billing takes about 10% off). Their free plan covers up to 2,500 subscribers and 10,000 emails a month with EmailOctopus branding.
EmailOctopus prices verified August 2026, billed monthly. EmailFig prices come straight from our live price list, and they drop further if you bring your own Amazon SES, which also makes sending volume unlimited.
EmailFig vs EmailOctopus, feature by feature
| Feature | EmailFig | EmailOctopus |
|---|---|---|
| Free plan | ✓4,000 subscribers · 10,000 emails/mo | ~2,500 subscribers · 10,000 emails/mo |
| Email automations | ✓Included, unlimited | ~3 sequences on Free · up to 650 steps on Pro |
| Tags | ✓Unlimited | ~10 free · 50 on Pro |
| Segmentation | ✓Full segment builder | ~Rule-based, incl. campaign activity |
| Signup forms & landing pages | ✓Included | ~1 of each free · unlimited on Pro |
| Reporting history | ✓Full history | ~30 days free · full on Pro |
| Remove branding | ✓Any paid plan | ~Pro plan |
| Bring your own Amazon SES | ✓Included (lower BYOS pricing) | ~Via their Connect offering |
| Team members | ✓Included | ~1 user free · unlimited on Pro |
| API access | ✓Included | ✓Included |
| Nonprofit discount | ✓20% off paid plans | ✓20% lifetime discount |
Where EmailOctopus is better
A comparison you can trust has to cut both ways.
EmailOctopus's biggest edge is ecosystem size: a larger template library and a much broader catalog of integrations than EmailFig's.If your list fits under 2,500 subscribers and simple sends are all you need, their free plan may be all you ever use, so switching would gain you little.
Which one is for you?
Stay with EmailOctopus if…
- Your list is small, your needs are simple, and their free plan covers you
- You rely on an integration EmailFig doesn't have yet
Switch to EmailFig if…
- Your list is between 2,500 and 4,000, where EmailFig is still free
- You're past 10,000 subscribers and watching the bills diverge
Switching from EmailOctopus to EmailFig
Most moves finish in an afternoon. Here's the honest version, including what you'll rebuild.
- Export your lists from EmailOctopus (each list's Contacts → Export) as CSV.
- Import into EmailFig, mapping fields to custom fields and re-applying your tags.
- Import unsubscribed and bounced contacts as EmailFig suppressions.
- Verify your sending domain in EmailFig (SPF and DKIM, guided setup).
- Rebuild your forms and automations, then send a test campaign before your next issue.
Comes with you
- Contacts, with fields mapped to EmailFig custom fields
- Tags (recreated on import, no cap on our side)
- Unsubscribes and bounces, imported as suppressions
Rebuilt on our side
- Automations (rebuilt in EmailFig's builder)
- Email templates (recreate or paste your HTML)
- Landing pages and embedded forms
EmailOctopus vs EmailFig, asked and answered
Is EmailFig cheaper than EmailOctopus?
From about 2,500 subscribers up, yes. Between 2,500 and 4,000 subscribers EmailOctopus needs the Pro plan while EmailFig is still free. At 10,000 it's $27 to their $44.50, and at 100,000 $235 to their $345. Below 2,500, both free plans cover you.
How is EmailFig different from EmailOctopus?
Both are lean, affordable email tools. EmailFig's free tier is larger, every plan carries every feature, and segmentation goes deeper, with unlimited tags plus a rule-based segment builder. EmailOctopus has a bigger integrations catalog.
Can I import my EmailOctopus lists into EmailFig?
Yes. Export each list as CSV and import into EmailFig. Fields map to custom fields, tags are recreated without a cap, and your unsubscribe export imports as suppressions so opt-outs are preserved.
Does EmailFig support bring-your-own Amazon SES like EmailOctopus Connect?
Yes, it's a first-class mode. Connect your own Amazon SES account and EmailFig's BYOS plans cost less than managed sending, with unlimited monthly sends. You own the sending infrastructure; we run the product on top.
What would I give up by leaving EmailOctopus?
Mostly ecosystem size. You'd trade a larger catalog of integrations and templates for a leaner product. The features themselves (campaigns, automations, forms, analytics) carry over feature-for-feature or better, with deeper segmentation and a bigger free plan on EmailFig's side.
Comparing other tools?
The same honest breakdown, for the rest of the budget tier. Or see all comparisons.
Mailchimp alternative
Looking for a Mailchimp alternative? EmailFig is free up to 4,000 subscribers, then $15/mo at 5,000 vs Mailchimp's $83. Every feature on every plan. See the full comparison.
Brevo alternative
Looking for a Brevo alternative? EmailFig is flat subscriber-based pricing, free up to 4,000 subscribers and from $15/mo after that, with every feature included. See the full comparison.
MailerLite alternative
Looking for a MailerLite alternative after the 2026 price changes? EmailFig is free up to 4,000 subscribers, then from $15/mo with every feature on every plan.
Moosend alternative
Looking for a Moosend alternative with a real free plan? EmailFig is free up to 4,000 subscribers, then $27/mo at 10,000 vs Moosend's $88. See the full comparison.
Kit alternative
Looking for a Kit (formerly ConvertKit) alternative? EmailFig is $15/mo at 5,000 subscribers vs Kit Creator's $89, with full automations on every plan. See the honest comparison.
beehiiv alternative
Comparing beehiiv and EmailFig? beehiiv is a newsletter media platform; EmailFig is simple email marketing at $27/mo for 10,000 subscribers vs their $109. See the honest comparison.