Book launch announcement email for authors
Launch day is when your list is most ready to buy. This email puts the title and one clear order button up front, then gives the undecided what they need: reviews, formats, a free reading group guide and the places to meet you.
- Example subject line
- The Salt Almanac is here
- Preview text
- A debut novel, out today in hardcover, ebook and audio.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Framed title block: Out today, title, genre and author
- Pitch paragraph with the button: Read the first chapter
- Wide atmospheric photo
- 2 reader and press blurbs
- 3 formats with icons: hardcover, ebook and audio
- Book club guide with a photo and a download link
- Tour list of 3 stops with the date, city, venue and time
- Closing call to order, with the button: Order the hardcover
When to use it
Publication day, to your whole list, after a preorder email has done its work. You need a finished book, a few early blurbs and some events to announce, which suits novelists, memoirists and small presses.
Make it yours
- Write the pitch in two sentences you would say to a stranger in a bookstore.
- Use real blurbs with names and outlets, and drop the second if you only have one.
- Replace the tour list with your actual events, or remove the block.
