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New location opening announcement email

A second shop is news your regulars want to hear from you first. Beyond the opening day, this announcement gives them the reason you expanded and a nudge to come early, which turns a new address into an event.

Example subject line
We're opening a second bakery
Preview text
Same ovens, same sourdough, twelve minutes closer to you.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Top strip with the opening day, time and a small offer
  2. Dark greeting band with a big italic headline to the new neighborhood
  3. Arched hero photo, short intro and the button: See the opening menu
  4. Photo beside the story of why you opened a second spot
  5. Details list: opening day, address and hours
  6. Closing band with the button: I'll be there

When to use it

Once the opening day is confirmed for a second location, a move or a reopening. Bakeries, cafes, studios and clinics all fit, as long as you want regulars to hear first and plan a visit.

Make it yours

  • Give your real opening day and hours in the strip and the details list.
  • Tell the real reason you expanded: a long line, a new kitchen, a friendly landlord.
  • Pick a hero photo of the new space or your best-known product.

Use this template