Skip to content

Music festival lineup email template

A lineup reveal is a ticket sale in disguise. This one lets the names do the work, with headliners in big type and the support acts under them, then puts three pass prices in front of anyone who is already convinced.

Example subject line
The festival lineup drops now
Preview text
Three headliners, forty acts, one weekend in September.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline with a 1-line summary of the acts and stages
  2. Crowd photo
  3. Headliner names, support acts and a See the full lineup button
  4. 3 headliner cards, each with a photo and a day
  5. Tickets block with a photo and a Get tickets button
  6. Pass options: weekend, day ticket and camping add-on, each with a price
  7. Closing note on when set times arrive, with a button

When to use it

The day the lineup is announced, and again to people who haven't bought before prices rise. Music festivals, arts weekends and other multi-day events with tiered tickets and artists as the main draw will find it fits.

Make it yours

  • Replace the headliners and support acts with yours, in billing order.
  • List your own pass types and prices in the three pass rows.
  • Tell people when set times will be sent in the last note.

Use this template