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Coffee shop loyalty program email template

A loyalty offer only works if it fits in one sentence. The headline says the tenth coffee is free, the dot card shows how close you are, and no card to carry or app to download removes the usual reason people never join.

Example subject line
Your tenth coffee is already paid for
Preview text
No punch card, no app to download. We just remember for you now.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline: your tenth coffee is on us
  2. Loyalty card drawn in dots, with a star for the free one
  3. Note on no card and no app, with the button: Join for free
  4. How it works: 2 steps, each with a photo
  5. Code panel for new customers, with the button: Join for free

When to use it

Launching or relaunching a visit-count reward at a cafe, bakery, salon or any shop with repeat customers. It fits best when you track visits by name or phone, since the email promises that nobody needs a card or an app.

Make it yours

  • Change the reward and the visit count in the headline and the dot card.
  • Rewrite the two steps to match how you really track visits at the till.
  • Set the first-visit code to a word your staff will recognize.

Use this template