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30-day challenge email template

A challenge sells when the month looks short and doable. The email states the daily time and kit up front, then shows how each week builds, so people can picture the whole month before they join.

Example subject line
Thirty days, one new habit
Preview text
Twelve minutes a day, no equipment, and a plan that does the thinking.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Strip: 12 minutes a day, no equipment
  2. Bold 30-day headline with a short promise and the button: Join the challenge
  3. Video-style photo with a play button and a caption
  4. 3 figures: days, minutes a day, kit needed
  5. 4-week plan, one line for each week
  6. Quote from a past participant
  7. What's included: 2 features, each with a photo
  8. Closing 'Day one' panel with the button: Start the challenge

When to use it

Ahead of a New Year restart, a spring reset or any new group. Gyms, coaches and wellness apps selling a short, structured program can lean on the week-by-week plan.

Make it yours

  • Change the daily minutes, equipment note, day count and free-trial line to match your program.
  • Write each week's focus in one line, and keep the hardest week honest.
  • Link the play button's photo to a real intro video.

Use this template