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Cleaning service first visit offer email template

A half-off first visit is easier to say yes to when the plan is clear. This one ties the discount to a recurring plan, spells out what a visit costs at each rhythm, and answers the usual doubts before a new lead has to ask.

Example subject line
Your first clean, on us (almost)
Preview text
Book any recurring plan and your first visit is half off.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Offer headline with a greeting and a Book your first clean button
  2. Rounded photo of a cleaner at work
  3. Big 50% off panel with the plan terms
  4. How it works: 3 points, each with a photo
  5. Plans and prices: weekly, every two weeks and monthly, priced per visit
  6. Closing panel repeating the offer, with a button

When to use it

Aim it at new leads and quote requests for a home cleaning, lawn or pest service that sells recurring plans. The discount depends on signing up for a plan, so it suits businesses that win on repeat visits more than one-off jobs.

Make it yours

  • Set the discount and plan names to what you really offer.
  • Put in your own per-visit prices and say which home size they assume.
  • Rewrite the three how-it-works points around promises you can keep. Cut the app line if you have no app.

Use this template