Consulting lead magnet email template
A free guide starts a client conversation without asking for a meeting. This email sells the guide the way a good one-pager would, with a cover, a page count and the three tools inside, then offers a call to anyone who would rather talk.
- Example subject line
- The planning playbook we give every new client
- Preview text
- The one-page template, the five questions, and the quarterly review guide, free.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Headline with a short pitch and a download button
- Red cover card with the guide title, subtitle and page count
- 3 tools inside, each with its page number and a short note
- Full-width desk photo
- Closing offer of a short call, with a Book a call button
When to use it
Use it as a welcome for new subscribers, or to announce a new playbook, checklist or template pack. Consultants, coaches and agencies can let a free resource do the first sell, with a call as the natural next step.
Make it yours
- Rename the guide and give it a one-line subtitle.
- Rewrite the three list items to match what your download really contains, with the right page numbers.
- Swap the red for your brand color on the cover card and buttons.
