Earth Day sustainability pledge email template
Customers believe a sustainability claim when it is small, specific and measured. This email makes one: a single change in the headline, one number to back it, and a teaser for what comes next, so the pledge reads as a record and not a slogan.
- Example subject line
- We switched the tape. Here's what it saved.
- Preview text
- 180,000 fewer feet of plastic tape a year, and the number we're publishing to prove it.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Pledge headline with a packaging photo and a short explanation
- Green band with 1 big figure and a note on where it comes from
- Team quote with a photo on a kraft-colored band, with name and role
- Next step teaser with a Read the full pledge button
When to use it
Earth Day, or any time you've made a concrete change like new packaging, a supplier switch or a repair program. Product businesses that can back the claim with one number get the most from it, since the layout shows one change rather than promising many.
Make it yours
- Pick one change you have really made, and put it in the headline.
- Show how you worked out the figure, in one sentence under it.
- Name the next change and say what you will measure before you start.
