Mobile app launch announcement email template
The people who already use your product are the easiest to win on mobile. This launch email tells them what the app does, reassures them that their account and data carry over, and puts both store buttons at the end.
- Example subject line
- Our app is now on your phone
- Preview text
- Everything you track, right in your pocket.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Violet header with a big headline and a short intro
- Phone photo with the button: Get the app
- 3 icon features: dashboards, alerts and offline use
- Photo beside a note that the same account carries over
- Dark closing band with 2 buttons: iPhone and Android
When to use it
The day the app reaches the App Store and Google Play, starting with existing web users. Software, fitness, finance and booking products fit best, since the goal is getting current customers to install, not just hear about it.
Make it yours
- Swap the three features for the ones your mobile app really does.
- Use a screenshot of your own app in the phone photo.
- Link each store button to its own store page.
