First-time homebuyer guide email template
Buying a first home feels like too much at once, so this email cuts it into five steps in order, each with a time estimate. Seeing the whole path, and how short the first step is, makes starting feel easy.
- Example subject line
- Five steps from here to the keys
- Preview text
- Start with pre-approval. Everything after that gets easier.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Headline, keys photo, first-name greeting and a pre-approval button
- Step 1: pre-approval, with a time estimate and a lender link
- Steps 2 to 5: wish list, tour and offer, inspection, closing day
- Closing band with a door photo and a Get pre-approved button
When to use it
Open a new-buyer series with it, or send it alone as a guide from a mortgage broker or buyer's agent. Any process with a clear order works the same way, because a time estimate on each step calms nerves.
Make it yours
- Set the time estimates to match how your own process really runs.
- Point the lender link and both buttons at your pre-approval page.
- Rewrite steps two to five with the steps your clients actually take.
