Skip to content

Day three app feature tour email template

New users find the basics on their own and miss the features that would keep them. This email picks three of those and shows them inside a mock of your app, then offers a live walkthrough to anyone still unsure.

Example subject line
Three things you haven't tried yet
Preview text
You've sent your first messages. Here's the part that saves you the meetings.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Greeting by first name with a short intro and a button: Open Relay
  2. Mock app window in live text: a thread, a clip and quiet hours
  3. 3 feature sections, each with a label, a title and a short paragraph
  4. Dark closing band offering a live tour, with a button: Book a walkthrough

When to use it

Make it the second or third message in a sign-up series, a few days after the account is created and the person has tried the basics. Any product with features that are easy to miss can use it, not only chat tools.

Make it yours

  • Rewrite the mock window as a moment in your own app, with names and messages your users would recognize.
  • Replace the three features with the ones your newest users skip most.
  • Link the last button to your calendar, or drop the band if you can't offer calls.

Use this template