Giving Tuesday fundraising email template
Donors respond to a deadline with a reason attached, and a match is both. This appeal leads with the doubled gift, puts a named person's letter behind it, and shows what $35 and $120 pay for, so the ask feels concrete instead of general.
- Example subject line
- A dollar-for-dollar match, today only
- Preview text
- $35 covers a semester of workbooks. $120 keeps the late bus running. Matched until midnight.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Sunny band: 2×, Your gift, doubled, and a donate button
- Letter from the director, with portrait and signature
- Photo of a tutor and a student at a table
- What a gift buys: $35 and $120, each with its result
- Quote from an alum
- Closing call that restates the match
When to use it
Make the morning of Giving Tuesday the main send, then follow with a short reminder that evening if the match is still open. It works best for a nonprofit with a matching gift. Without one, cut the match lines and keep the letter and the gift amounts.
Make it yours
- Write the letter yourself: one real story, one plain ask, signed by a person.
- Replace the two gift amounts with what your own donations cover.
- Change the match headline to your actual cap and deadline, or cut it.
