Skip to content

Jewelry early access collection email template

A subscriber list means more when it gets something first. This email offers the new collection a week early, singles out one piece with a price, notes the materials, shows two more and ends on the day it opens to everyone.

Example subject line
The quiet pieces, a week early
Preview text
Fine, wearable, made to last past any season.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Spaced-out headline and a note beside a ring photo, with a button
  2. Spotlight on one piece: Fold earrings, $240, with a link
  3. Photo of rings with a line on materials
  4. 2 more pieces with prices
  5. Closing band: open to everyone Monday, with a Shop the collection button

When to use it

A week before a launch goes on general sale, so being on the list means something. A ceramicist, a clothing maker or any small brand with a limited drop can use it as well as a jeweler.

Make it yours

  • Pick one piece for the spotlight and write the line you'd say in person.
  • Set the day it opens to everyone and say what happens after it.
  • Replace the materials line with what is true of your work.

Use this template