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Midseason markdown sale email template

A markdown sale works when people can see the saving. This email shows two picks with the percentage off and both prices, lists three more markdowns, and adds a code for a further 10% that applies to marked-down items too.

Example subject line
Midseason markdowns on the pieces you've been eyeing
Preview text
Ceramics, linen and a few bigger pieces, now 20 to 35% off until Sunday.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Slate opening: shelf photo beside the headline, end day and a button
  2. 2 product photos, each with its percent off and now and was prices
  3. Panel listing 3 more markdowns, each with its old price
  4. Extra 10% code block with a Shop the markdowns button

When to use it

Midway through a season, to clear slower stock and bring customers back before the next collection arrives. A ceramics studio, a boutique or a garden center can run it the same way, as long as the sale has a clear end date.

Make it yours

  • Put your two best markdowns in the photos, and enter true old and new prices everywhere.
  • Set the opening note to your actual end day and time.
  • Replace the code with one your store accepts, and say what it applies to.

Use this template