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Podcast new season launch email template

A returning season is a second launch, and listeners want to know what changed. This email says so in one short band, then makes starting easy with three episodes ready to play and a reminder button for anyone who isn't ready yet.

Example subject line
Season two starts Thursday
Preview text
Three episodes recorded, one guest we're not naming yet.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Season label, a comeback headline, a round photo and a button: Set a reminder
  2. Warm band on what is different this season
  3. Wide photo of the studio
  4. Heading: Three episodes to start
  5. 3 numbered episodes, each with a title, a line and a length
  6. Closing band on the Thursday schedule, with a button: Listen to season two

When to use it

Schedule it ahead of a new season, then resend on launch day. A video series returning after a break can use it too, whenever you want to say what is new and give people something to play right away.

Make it yours

  • Rewrite the what's-different band with the one real change in the new season.
  • List the episodes you actually have ready, with their true lengths.
  • Swap the first button between Set a reminder and Listen, depending on whether the season has started.

Use this template