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Limited preorder window email template

Buyers who order before anything is made want to understand the deal before they pay. This email puts the three numbers that define it in big type, days to reserve, batch size and weeks to wait, then spells out the deposit.

Example subject line
The Autumn Kiln, reserved before it's made
Preview text
A two-week window, then the kiln goes quiet.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline, an arched product photo, a short pitch and a button: Reserve a piece
  2. 3 big numbers: days to reserve, pieces in the batch and weeks to delivery
  3. 3 product cards, each with a photo, a name and a price
  4. How it works list: opening, shipping, batch size and deposit
  5. Closing band on the limited batch, with a second Reserve a piece button

When to use it

Use it when you take orders for a single batch before making anything: ceramics, furniture, small-run clothing, prints or a seasonal bake. It fits any maker whose buyers need to see the cut-off, the quantity and the wait up front.

Make it yours

  • Replace the three big numbers with your real window, batch size and lead time.
  • List your actual pieces and prices in the cards, or cut to two.
  • Spell out the deposit terms in plain words in the how-it-works list.

Use this template