Price drop alert email template
Someone saved this item and is waiting for a reason to buy it. The email gives them one: the old price and today's price side by side in large type, the exact saving, and three short points on how the watchlist works.
- Example subject line
- Price drop: an item on your list just got cheaper
- Preview text
- We track prices on your watchlist. This one just moved.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Price drop headline on a saved item, then a large photo of it
- Saved price beside today's price, in large type
- Greeting by first name, the saving and a full-width button: See the price
- Dark band with 3 stats: amount off, percent below, days since this low
- 3 icon points on how the watchlist works
- Closing band with the new price and a button: Buy now
When to use it
When an item people have been eyeing gets cheaper, tell the people who asked to hear about that item. You fill in the item and both prices each time. Electronics, travel gear and clothing fit well, where the exact saving is the whole message.
Make it yours
- Show the real before and after price; the two big numbers are the pitch.
- Keep only the stats that are true for this item, and delete the rest.
- Replace the how-it-works points with your real watchlist or wishlist rules.
