Real estate agent introduction email template
An agent who feels like a neighbor is easier to hire, so this introduction reads like a letter, not a brochure. It says which streets you cover, what you will send and how to reply, then ends on a seller's quote as proof.
- Example subject line
- Hi, I'm Owen, your neighborhood agent
- Preview text
- I only work Brookhaven and Fairview Ridge, which means I actually know what a house on your street is worth.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Photo with name, role and a short greeting line
- Letter in 3 short paragraphs, with a button to nearby homes for sale
- Italic signature with name and brokerage
- P.S. that offers to send a home value
- Dark band with a quote from a past seller
When to use it
Anyone who joins your list, whether from an open house sign-in, a website form or a referral, should get this as their first message. A new agent or a mortgage broker can use it too, for a warm first note that names a small area and asks for a reply.
Make it yours
- Name the actual streets or neighborhoods you work and say why that focus helps.
- Use a real quote from a past client, with their permission.
- Change the P.S. to the offer you are happy to fulfill, like a valuation or a market snapshot.
