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SaaS customer testimonials email template

A new tool is an easier yes when people can see someone like them already using it. This email lets customers do the selling: one big quote with a face and a job title, three shorter ones, and a free trial to finish.

Example subject line
The tool teams actually open every day
Preview text
Four teams, four reasons they switched, and who's backing us.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Customer portrait beside a large pull quote, with name and job title
  2. Short pitch with a Start free button
  3. 3 more customer quotes, each with a small round photo
  4. Row of 3 backer names
  5. Dark closing band: See it with your own team, with a trial button

When to use it

Free users and trial signups who have not upgraded are the audience, as is a list that knows your name but not your results. You need real customer quotes, and a named person with a job title is more convincing than a first name.

Make it yours

  • Lead with your strongest quote and a real photo of the person who said it, taken at work if you can.
  • Use only quotes you can prove, with the customer's permission to be named.
  • Remove the backers row if you have no names worth showing.

Use this template