Product launch email template with color variants
A quiet product deserves a quiet launch. The name and the hero photo get the room, with the price and one order button right beneath, and the other colors wait below so nothing competes with the main one.
- Example subject line
- A diffuser that disappears into the room
- Preview text
- One button, no dial, and it looks this good on a shelf.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Product name in large type
- Hero photo of the product
- Price line and order button on a lighter band
- Headline introducing two more colors
- Variant 1: photo on the left, with name, one line, price and a link
- Variant 2: the same, mirrored, with the photo on the right
- Closing band with the shipping time and an order button
When to use it
Send it to your whole list on launch day, when a new product or colorway goes on sale. Home goods, ceramics and lighting are good fits: the look sells the product, so the main one comes first and the alternatives second.
Make it yours
- Photograph each variant against a backdrop close to its own color.
- Write one line per variant about where it looks best.
- Put the real shipping time in the closing line.
