Fashion lookbook email template
A lookbook is mostly pictures, so the photos lead and the words stay out of the way. One hero image, a clear split for women and men, and three priced pieces give a shopper somewhere to click within a few seconds of scrolling.
- Example subject line
- The spring edit is here
- Preview text
- Twelve pieces, one palette. Shot in Lisbon.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Season line and a large serif collection title
- Full-width hero photo
- Short intro and a button: Shop the edit
- 2 photo links side by side: shop women and shop men
- 3 product cards, each with a photo, a name and a price
- Short quote with a name and a role
- Closing band with a shipping offer and a second button
When to use it
When a new collection lands, send it to a list that already shops with you. Clothing, accessories and home goods all work, anywhere the photos do the selling and the copy needs only a few lines. Lead with one hero image rather than a grid.
Make it yours
- Replace the hero photo and the title with your collection's, and keep the intro to two sentences.
- Swap the three pieces for your best sellers, with real prices.
- Change the closing offer to whatever you actually run, or remove it.
