New feature announcement email template
One feature gets one email, and it should explain itself in seconds. A mock app card with a task and a running timer shows what the feature does before anyone reads about it, and three short rows cover how to use it.
- Example subject line
- Focus Mode is live
- Preview text
- Hide everything but the task in front of you, then bring it back with one click.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Feature name, 1-line promise and a Try it button
- Amber band with a mock app card: one task and a timer
- How it works: 3 rows, each with a photo and a short note
- Keyboard shortcut shown as a key, with a line on how it works
- Dark closing band: free on every plan, with an Open app button
When to use it
The day a feature ships and existing users can try it right away. One change with a clear before and after is the right size for this layout; a long list of updates reads better as release notes.
Make it yours
- Name the feature in the headline and add what it saves in one line.
- Rewrite the mock card as what a user sees the first time they open the feature.
- Change the key to the shortcut or setting people most need.
