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New flavor launch email template

When something new hits the shelves, say so in big letters. This launch email gives each of the two flavors its own block, with a photo and a price, and sends shoppers who would rather buy in person to a store finder.

Example subject line
Two new flavors just dropped
Preview text
Blackcurrant Fizz and Yuzu Ginger, in stores and online now.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Poster-style headline, one-line pitch and a Shop the drop button
  2. Strip with 2 selling points
  3. Flavor 1 on a dark band: arch photo, name, note, price, Add to cart button
  4. Flavor 2 on a yellow band, same layout
  5. Store finder band with a Find a store button

When to use it

On launch day for new flavors, scents or styles, whether they reach your shelves or only your online shop. Drinks, snacks, candles and other small brands launching two things at once fit it well, and the store finder helps if you also sell through other shops.

Make it yours

  • Rename the flavors and rewrite the two short descriptions in your voice.
  • Update the price line to what you charge.
  • Point the last button at your store locator or a list of retailers.

Use this template