Minimal product launch email template
A quiet product can win with a quiet email. This launch keeps its claims to three numbers and two improvements, then shows the new finish last, so a reader can repeat the pitch to a friend and the preorder button is never far.
- Example subject line
- Meet the new headphones
- Preview text
- Faster, quieter, and finally in black.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Introducing label and a two-line name and tagline
- Wide hero photo, a short pitch, a Pre-order now button and a link to what's new
- 3 headline numbers with a short label each
- Heading: What changed, then 2 feature rows with an image and a line each
- Black band introducing a new finish, with a photo
- Closing box on shipping and returns, with a button: Pre-order the Loop
When to use it
Use it to announce a new or updated physical product: audio gear, a gadget, a bag or an appliance. It works best when the product is design-led and the case for it fits in three numbers and two improvements.
Make it yours
- Put the product's real name in the headline and write its tagline in three words.
- Use three true numbers and cut any you can't back up.
- Replace the black finish band with a second color, or delete it if you have one finish.
