Product redesign announcement email template
A redesign makes users nervous until they know nothing broke. This announcement opens with a promise that there is nothing to learn, shows the new look straight away, and keeps the news to two headline features and a short list.
- Example subject line
- Say hello to our new look
- Preview text
- A calmer inbox, faster search, and dark mode, finally.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Large greeting, one-line promise and a button
- Photo of a laptop showing the redesigned app
- Faster search on a tinted band, with a photo and a short line
- Dark mode on a dark band, with a wide photo
- Numbered list of 3 smaller changes
- Closing note with an outline button to the full changelog
When to use it
The day a redesign goes live, every user gets this, with the same message on your site and in the app. Rebrands, major versions and a new look for a plugin fit too, wherever the main thing to say is that the familiar parts still work.
Make it yours
- Swap the laptop photo for a real screenshot of the new interface.
- Name the two changes users will notice first and keep the rest in the list.
- Say plainly whether users need to do anything. If so, add a step.
